
In this straightforward, practical, and essential book, Rodrigo Palavro—an executive and consultant with over 25 years of experience—delivers to the reader a true manual for structuring, growing, and perpetuating small and medium-sized enterprises without losing their essence.
Throughout 11 chapters, the author shows how governance can be a strategic ally, demystifying the concept and presenting accessible tools for those who want to:
- Professionalize your company without stifling its culture.
- To make decisions with more clarity and less risk.
- Attracting talent, investors, and partners safely.
Preserving the family legacy while growing with purpose.
Written in an accessible yet thought-provoking style, the book invites the reader to immediately apply the lessons learned. Ideal for entrepreneurs, heirs, consultants, and leaders who believe it is possible to combine a vision for the future with respect for one's origins.
"If you're an entrepreneur in Brazil, you're practically a miracle. This book was created to honor that incredible journey with intelligence, strategy, and soul."

